Knowledge Base

Audit helps you check whether the content on a page or blog post is focused on the subject you want that page to appear for in search engines. For example, a recruitment agency might have a page about "Marketing recruitment in London". Audit can help check whether the page contains enough relevant information about this subject.

You can add up to three focus keywords. Each keyword is treated as a separate subject and is analysed separately.

For example, for a page about "marketing recruitment in London", you could use:

Do not enter "marketing recruitment London" as one keyword.

Audit is mainly designed to analyse individual words and compound words rather than complete search phrases.

Good examples:

Avoid:

The complete phrase can still be used naturally within the page. It just does not need to be entered into Audit as one keyword.

This is an important difference between this SEO plugin and some other SEO tools.

Audit uses its dictionary to understand individual words, their different forms and their synonyms.

For example: "recruit", can be connected with forms such as:

The dictionary can understand the word and analyse its different forms. However: "recruitment agency London" is a search phrase rather than a single dictionary term. The system cannot simply look up the whole phrase in its dictionary and determine its lexical form, synonyms and different meanings.

This is why synonyms may appear when you enter recruitment, but disappear when you enter something such as recruitment London.

You can still optimise the page for the complete phrase. Audit is simply using the individual keywords to analyse the subject of the page.

A lexical form tells Audit what type or meaning of word you are using. In simple terms, it helps the plugin understand "What does this word mean in this page?"

This matters because the same word can have different grammatical uses or meanings.

For example, recruit, it could relate to:

If Audit offers several lexical forms, choose the one that most closely matches how the word is being used on the page.

Usually, the most common option appears first and will often be the correct choice. You do not need to worry too much about the linguistic terminology. The purpose of this option is simply to help Audit understand what you mean by your keyword.

Inflections are different grammatical forms of the same basic word. For example, the word 'recruit', could include:

Another example, the word 'job', could include:

This is useful because you do not need to repeat exactly the same keyword throughout a page.

Audit can recognise the different forms when analysing the page.

Synonyms are words with the same or a similar meaning. For example, depending on what the Audit dictionary returns, a word such as: 'job', may have related words such as:

Synonyms can help you write more naturally instead of repeating exactly the same keyword.

For example, instead of: "Find a marketing job. Our marketing jobs include permanent jobs and temporary jobs.", you could write something more natural: "Find your next marketing job. Explore our latest vacancies and discover permanent and temporary roles."

Do not add a synonym simply because Audit suggests it. Only use it when it makes sense for the page and your audience.

A homonym is a word that has the same spelling or sound as another word but has a different meaning. Audit needs to know which meaning you intend before it can suggest the correct synonyms.

A simple example is: "bank".  It could mean:

Another example is: "bat". It could mean:

If you entered bank as your Audit keyword, the plugin may show example sentences representing the different meanings.

You should select the example closest to the meaning of your page. (Click the edit button next to the phrase and select the most relevant).

This prevents Audit from suggesting irrelevant synonyms and helps Audit identify that meaning.

You will not see this option for every keyword. It is only needed when the dictionary finds different possible meanings and has the relevant synonym information.

After adding your Focus keywords, the plugin analyses different parts of the page.

Page title - The page title should clearly describe the subject.

For example, 'Marketing Recruitment Agency in London', rather than 'Welcome to Our Website'

SEO Meta Title - This is the title that you want search engines to display in search results.

It can be different from the visible page title. Where appropriate, include the main subject or keyword.

Introduction - Audit checks whether the subject appears near the beginning of the content.

For example, "Looking for your next marketing role? Our recruitment team connects marketing professionals with employers across London and the UK." This immediately tells visitors and search engines what the page is about.

Subject Density - Audit checks how often the keyword and selected related words appear in the content. Do not try to achieve a good score by repeating the keyword unnaturally.

For example, avoid, "Our London recruitment agency provides London recruitment services for businesses looking for a London recruitment agency."

Write for people first.

A lower Audit score with natural, useful content is better than forcing keywords into every paragraph.

Links- Audit checks for links related to the subject. For a recruitment website, useful internal links might include:

Relevant internal links also help search engines understand how the pages on the website are related.

Meta Description - The meta description gives searchers a short explanation of the page. For example:

The main subject should normally appear naturally within the description.

Page URL - Keep the URL simple and relevant. For example:

Avoid unnecessary or unclear URLs where possible.

For a permanent service page, start by deciding exactly what the page is about.

Example: Technology Recruitment page

Focus keywords:

The content might naturally contain phrases such as:

You do not need to enter every possible phrase into Audit. Instead, choose the main subjects and write naturally around them.

On Location Recruitment Pages, for example: 'Marketing Recruitment London'.

Possible focus keywords:

The page itself can then naturally use phrases such as:

Audit analyses the main subjects individually while the actual content combines them naturally.

For blogs, choose keywords that describe the main subject rather than trying to enter the complete article title. For example, blog title "How to prepare for a job interview".

Possible focus keywords:

The article can naturally contain:

No.

The Audit ratings are guidelines, not requirements.

The SEO plugin itself advises against changing good content simply to achieve a better rating.

Google also recommends creating helpful, reliable, people-first content rather than content written mainly to manipulate search rankings.

When creating a new recruitment page or blog post:

Use Audit to understand whether the page clearly covers its subject. Do not use it as a checklist that must reach a perfect score.

For recruitment websites in particular, think about the words a candidate or client would naturally use when searching and write useful content around those subjects.