You can find Website Analytics in the left-hand menu.
On the Analytics page you will find a summary of the most important website metrics, collected from your Google Analytics and Search Console accounts.This means you can easily track your site's key stats without needing to log in and search through Google Analytics yourself.
On the web analytics report you can get the following stats:
- Number of visits to the website (sessions)
- Pageviews (number of pages viewed by users)
- Number of users
- Engagement rate (the percentage of users who show engagement with the content by staying on the website, viewing other pages, scrolling the page or clicking on specific buttons)
- Goal Conversion Rate (the percentage of users who took a desired action on the website by completing the form, etc.)
- Traffic by channels
- Traffic by devices
- Traffic by country & cities
- User Engagement by Source table shows which channel is the most profitable. You can see which channel brings the most conversions or from which one people are engaged with the content by staying longer on the site.
- Goal Completions (Usually the goals are: submitted CV, new registers on the website and contact form submissions. But it might vary for some clients. If you scroll down the analytics dashboard, you can see what goals have been set up in the ‘Goal Conversions’ section).
SEO Insights shows the number of visits from Google Search and a list of keywords that drive traffic to the website. (This data come from Google Search Console).
Note that you can select a various date range for your analysis. To do this, navigate to the top right corner and select the data range from the box.
The percentage data below the stats show the difference in comparison to the previous time. For example, if you analyse the last month's data, the percentage will show a comparison with the month before. If you analyse the last three months, the percentage will show the comparison with three months before your selected time, etc.
You can also sort or download data from graphs, tables and charts in the Excel format. To do this, hover over your cursor above the graph, chart or table until you will see the three dots.
If you notice any issues with the report or would like to add specific metrics, please contact the Wave support team.